with a look at the former governor's campaign. >> reporter: jon huntsman got a lot of glowing media coverage, called the candidate that barack obama was most afraid of but so far those republican voters just aren't buying it. >> today i'm a candidate for the office of president of the united states of america. >> reporter: jon huntsman entered the republican primary promising a campaign of civility as barack obama's former ambassador to china, he said he would side step the typical attacks and deliver a positive forward-looking message. >> we will conduct this campaign on the high road. i don't think you need to run down someone's reputation in order to run for the office of president. >> reporter: while the other candidates took sharp aim at barack obama -- >> we have a president whose policies have failed. >> this is now his economy and what he has done has failed the american people. >> reporter: we can't afford four more years of failed leadership. >> reporter: huntsman largely stayed above the fray. but now two months later to say huntsman's campaign has failed to get traction